The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

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The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

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In this example, a mobile banking solution is delivered to external customers by a Mobile Banking Product Manager. The mobile banking app is built on a secure, compliant e-banking platform provided by a Digital Platform Product Manager. The core banking platform is built on scalable cloud infrastructure delivered by a Cloud Product Manager. Each oversees a solution that delivers a valuable product or service that is either consumed or further enhanced by the immediate customer. This scenario is especially common in the development of Large Solutions.

Confirm that startup stories for expected features are created and the team has conducted technical research. Conduct story identification and refinement workshops during the Innovation and Planning Iteration. ARTs include the teams that define, build, and test features, as well as those that deploy, release, and operate the solution. Individual teams have a choice of Agile practices, based primarily on Scrum, XP, and Kanban. Each Agile team has 5 – 11 dedicated individual contributors, covering all the roles necessary to build a quality increment of value every iteration. Teams may be technology-focused—delivering software, hardware, and any combination—or business-focused. Each Agile team has two specialty roles, the Scrum Master and the Product Owner. And of course, Agile teams within the ART are themselves cross-functional, as shown in Figure 4. Figure 4. Agile teams are cross-functionalCustomer-centric businesses create greater profits, employee engagement, and customer satisfaction. Customer-centric governments and nonprofits create resilience, sustainability, and the alignment needed to fulfill their mission. Ultimately, DevOps is a mindset, a culture, and a set of technical practices that provides solution elements to the customer without handoffs or too much external production and operations support. As illustrated in Figure 7, SAFe’s approach to DevOps is grounded in five concepts: Culture, Automation, Lean Flow, Measurement, and Recovery ( CALMR), briefly described below. Figure 7. SAFe’s CALMR approach to DevOps Building and maintaining a Continuous Delivery Pipeline (CDP) allows each ART to define, build, validate, and release new functionality to meet their PI objectives. DevOps and the Continuous Delivery Pipeline Apply market segmentation – Not all users are the same. They have different challenges, desire different features, and value products differently at different times. Product Management divides the user population into segments based on common characteristics and defines solutions for the most appealing segments.

Build empathy and understanding of customer needs by regularly interacting with end-users and conducting user research. Books about the product ownership tend to focus on one aspect of the role, such as agile software development, and describe or recommend a specific approach. The mutually supportive capabilities of the APD competency create opportunities for sustained market and service leadership. Figure 1. Three Dimensions of APDHow to understand the best way to fulfil the PO role, by @allankellynet 2020-03-12 #product #book #review Stay current with industry trends, emerging technologies, and customer preferences to anticipate and adapt to changing market dynamics. Businesses need to balance their execution focus with a customer focus to help ensure that they are creating the right solutions, for the right customers, at the right time. APD is grounded in customer-centricity, design thinking, and Lean UX putting the customer at the center of every decision. It applies design thinking to ensure the solution is desirable, feasible, viable, and sustainable.

Develop strong communication and negotiation skills to effectively manage stakeholder expectations and convey the team’s progress and challenges. Every Product Owner needs to consider where they lie on this spectrum from internal to external, from BA to Product Manager In a flow-based system, establishing routine development activities on a fast, synchronized PI cadence—a regular predictive rhythm of team and ART events—is a proven strategy to manage the inherent variability in product development. The following activities support this cadence: Know the customer – Value is determined by the customer; therefore, the PO is keenly aware of the needs of the people to whom their products are delivered. Customers may be internal or external to the enterprise and may have direct or indirect relationships with the PO. Whether they consume products, services, systems, APIs, platforms, or other solutions, customers’ wants, needs, and preferences are continually explored by the PO. Similarly, the overview of the a product owner’s potential responsibilities frames the discussion about what really happens.Develop on Cadence, Release on Demand – ARTs apply cadence and synchronization to help manage the inherent variability of research and development. However, releasing is typically decoupled from the development cadence. ARTs can release a solution, or elements of a solution, at any time, subject to governance and release criteria. Each of these team topologies maps to a specific set of responsibilities and behaviors, and together they provide a clearer and better model for organizing Agile teams in SAFe. Further information, as well as guidance for applying these topologies, can be found in the Agile Teams article. ARTs are typically virtual organizations that have all the people needed to define, deliver, and operate the solution. This new organization breaks down the traditional functional silos that may exist, as shown in Figure 2.

Product Management requires a deep understanding of the customer. Customers determine the value of every solution and, thus, are an integral part of the Lean-Agile development process. Pursue SAFe Product Owner/Product Manager (POPM) Course to deepen their knowledge of Scaled Agile Framework (SAFe) and role. Learn from failure and continuously improve by reflecting on past experiences and iterating on processes, tools, and strategies.Designing the right solution – The solution space is where ideas are generated, visualized, and prototypes are developed and tested. For most enterprises moving to Agile, this is a new–and typically full-time–role for each Agile Team. Each PO represents the needs of customers and the business within a particular Solution domain, typically co-represented by a Product Manager. Together, they ensure that product strategy and implementation remain connected throughout the value stream.

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